Our Brand Story
Beautiful basics for busy bubs
We've all been there as parents. Those mornings we're in a rush to get our mini me's dressed and ready for the day. But they have other plans. A struggle and a scratch or two later, we sigh in despair...
Now what if our little busy bubs could just stay in their PJs all day? While still looking smart and put together?
We proudly present you Kind Nights: beautiful everyday basics for the kindest of nights and the brightest of mornings!
Minimal design for maximum use
All our collections are minimal, timeless, and very versatile. We use fresh and earthy colours, so you can easily mix and match with other items in your kid's wardrobe. Thanks to the high-quality fabrics, our clothing can be worn in all seasons.
The simple designs make dressing your baby child's play. Brave toddlers can even have a go at it themselves. Yay to no more morning wrestling! Our soft lounge sets are perfect for bedtime, napping, and playtime.
Soft, safe and sustainable fabrics
At a young age, the skin is very sensitive. That's why we use skin-friendly and super soft materials for our clothing. Our organic summer sets are GOTS-certified. This means no pesticides, no GMOs, and no harmful AZO-dyes have been used.
Our high-quality fabrics are durable and retain their shape and softness after every wash. Stains can easily be removed, even with natural laundry products. In the case of very stubborn stains, we recommend pre-soaking for a few hours.
From Australia with love
Kind Nights was founded by Taira Hubbard: Melbourne-based mum of two and a true minimalis at heart. While spending a lot of time at home with her kids during lockdown, she and a close friend discovered the need for local, ethical and eco-friendly loungewear for children.
Taira had always dreamt of starting a small business. Being able to continuously grow and challenge herself as an entrepreneur, but also to connect with like-minded customers makes it all worth it!
We give back to the planet
Beside working with eco fabrics, ethical production teams and recycled packaging, we want to go the extra mile for the planet. Kids love nature: bush walking, camping, running through the woods, wildlife...as parents we want them to enjoy these things for many years to come.
Thats why, at Kind Nights, we donate one dollar per purchase to One Tree Planted. This international non-profit initiative plants trees all over the world through fundraising. Reforestation in Australia is highly needed after the devastating bushfires of 2019 and 2020. That's why we've chosen to invest our donations in these local planting projects.